Viola, WI - S&S Cycle, the leader in the v-twin aftermarket space, is excited to announce that Charlie Hadayia Jr. has returned to the Wisconsin-based company as their Director of Business Development. Hadayia returns to S&S, most recently from APG, where he was Senior Vice President of Supply Chain. Prior to that, he was with Tucker Rocky/Biker’s Choice and was first with S&S from 1998 - 2010, where he worked his way from a Tech position to Senior Manager of Racing and Customer Service before finally becoming the Director of Product Line.

Charlie brings with him a proven track record of driving growth and expansion, a quality that will undoubtedly contribute to S&S Cycle's future success. During his tenure at Tucker/Biker’s Choice, Hadayia spearheaded numerous initiatives that significantly bolstered the company's market presence and profitability. His strategic vision and keen understanding of market dynamics enabled Biker's Choice to expand its product lines, improve customer satisfaction, and achieve remarkable growth.

"We are excited to welcome Charlie back to S&S Cycle," said Paul Skarie, President & CEO of S&S Cycle. "His exceptional leadership and industry expertise are exactly what we need as we embark on the next chapter of our growth. Charlie's track record speaks for itself, and we are confident that his return will bring new opportunities and innovations to our company."

Hadayia's return to S&S Cycle marks a significant milestone as the company aims to strengthen its position in the V-Twin market and expand its Off-Road efforts. With a focus on cutting-edge product development, enhanced customer experiences, and strategic market expansion, S&S Cycle is poised to continue its legacy of excellence and innovation.

"I am excited to rejoin S&S Cycle and contribute to its future success," said Hadayia. "The motorcycle industry is evolving rapidly, and I look forward to leveraging my experience to drive growth and innovation at S&S. Together with the talented team here, we will explore new opportunities and build on the company's strong foundation."

With Hadayia back on board, S&S Cycle is set to accelerate its growth trajectory and continue providing top-tier products and services to motorcycle enthusiasts worldwide. The company remains committed to pushing the boundaries of performance and quality, ensuring that its customers enjoy the ultimate riding experience.