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Performance Times

    Most motorcycle rallies around the country feature incredible bike shows, concerts, food, group rides, and other events that cater specifically to motorcycle fans. But nothing compares to the sense of community and camaraderie you’ll experience when attending one of these events. It’s a chance to...

    If you have not already, get caught up with the S&S 100 Day Sportster Throwdown here: https://info.sscycle.com/performance-times/100-day-sportster-throwdown. This will make a lot more sense if you do. 

    So here’s the premise, it’s cold and snowy in the fly-over states where S&S Cycle is located, so...

    Winter is rough for motorcycle enthusiasts, particularly for those of us in the snowy states. Fuel stabilizers and battery tenders are the death knell of the riding season, but not necessarily the end of the fun. For many of us here at S&S, winter is “build season,” time to refresh, tune up, and in...

    It's no secret that we love riding and encourage our entire company to participate in the annual Ride To Work Day. In light of current fuel prices, we've been forced to cut the Ride to Work Day budget, and the marketing team is doing it on Groms this year!

    American Road Racing has a unique vibe, a very specific soundtrack, and until recently, a fairly purist approach to motorcycle competition. Across the last few decades, US-made V-Twins have come and gone from this upper echelon of two-wheeled racing, rarely drawing significant attention and...

    What's new with the Indian/S&S King of the Baggers racing program? Better grab a beverage and get comfortable for this one. Looking back a few months, the team was asked to test on the banks of Daytona, and since then, MotoAmerica has locked down a doubleheader King of the Baggers race (first of...

    Events

    Mama Tried and Tried...

    by David Zemla / December 14, 2021

    Only a handful of bike shows have the energy of Mama Tried, maybe because it’s held in the dead of winter in the Midwest and we’re all jonesing for the two-wheeled life, maybe it’s the historic venue that frames the show, or maybe it’s just the insane caliber of bikes on the floor. No matter the...

    If you're a fan of motorcycle racing antics, Flat Out Friday never disappoints. Born from the Mama Tried bike show in Milwaukee, Wisconsin, FOF has evolved into a must-see winter event. For the uninitiated, Flat Out Friday has taken Hooligan racing (small track, big Sportsters) and added Boonie...

    Events

    Born Free 2021

    by Matt VandenHeuvel / September 4, 2021

    It's no secret that 2020 was a rough year for motorcycle events. So when we rolled into Orange County for Born Free 12, none of us were quite sure what the weekend would have in store. Would it be the biggest collection of the coolest choppers to date? Would just a few die-hard chopper dudes be...

    Motorcycle racing is rumored to have been born right around the time the second motorcycle was built. We'd be hard-pressed to argue that and S&S itself can trace our lineage to two-wheeled competition (it's a good story, we'll re-tell it here soon).

    Race two of the 2021 King of the Baggers series happened to fall conveniently in our backyard. A few hours East in scenic Elkhart Lake. The Road America facility has stood as a premier motorsports facility since the mid-fifties and remains one of the best in the US. This storied racing facility...

    Storied motorcycle racers, particularly in the US, have been few and far between in recent years, but that very likely changed this past weekend as low key but high-speed Tyler O'Hara took on an insanely competitive American Flat Track TT and the MotoAmerica King of the Baggers road race IN THE...

    Can the “new normal” feel a little bit more like the old normal or are we destined for milquetoast lives of Zoom calls and sterilized virtual events?  American Flat Track seems to have pondered this very question and would like to present to you their version of the new normal, and I for one like...

    Our first track day was now scheduled for early September at the Blackhawk Farms in Beloit Illinois and we had chosen Tyler O’Hara as our rider for his experience with the XR series as well as an incredibly diverse racing resume. The pieces were coming together and flew Tyler into Wisconsin for the...

    Baggers at Laguna Seca? Monster touring machines lumbering through the hallowed curves of California’s most famous race track? The pundits would dub it as blasphemy and the purists took to their keyboards to express their utter dismay. If there had been an internet in the early days of NASCAR,...

         We recently embarked back to the motherland of tacos for the third annual Roland Sands Design Moto Beach Classic at Bolsa Chica State Beach, California.

         We made our way back to sunny California in a swirl of daydreams beckoning us near…salty beach air, motorcycles, tacos, and more motorcycles. ’Twas the end of June which meant one of our favorite events of the year was under way, the Born Free Show.