S&S® Shows Off New Stuff At Cincinnati V-Twin Expo 2012
Spring is Just Around The Corner!
S&S Cycle just wrapped up three days at the V-Twin Expo in Cincinnati, Ohio. This is a yearly rite of spring for the v-twin motorcycle industry. It's a dealer show, which means that admittance is restricted to registered motorcycle dealers and repair shops. That's why we're giving the rest of the world a peak at what goes on at one of these events.
The whole idea is that manufacturers show off their new products to the dealers so the dealers will be ready to present these products to their customers back home. S&S featured the new Super Stock™ Stealth air cleaner and its associated line of custom air cleaner covers. The new black exhaust products, with Jet-Hot® life time coating were another major introduction on display. The Stealth air cleaner was a big hit with the dealers. Although the idea of running your stock air cleaner cover on a performance air cleaner was appealing, they especially liked the new Muscle air cleaner cover that uses mini muscle-car style hood pins to hold the cover on the air cleaner. The coolness of the idea is undeniable and when you see it up close and personal, the Muscle cover has a great appeal. Most dealers agreed that the Muscle cover looks best on leaner, meaner bikes like Sportster® or Dyna® models and similar custom bikes. The bagger crowd seemed to gravitate to the teardrop shaped Airstream covers. All of the new covers are available in either a show chrome finish or Black Jack wrinkle black.
A lot of dealers were impressed with the new black S&S exhaust. We had a 2012 FLHX equipped with black Power Tune duals and black SPO® mufflers on display. To top it off, the hog also had a Stealth air cleaner with a black Airstream cover. It looked really bad, by which we mean it looked really good, if you know what we mean. Our slash back and 3 ½” Touring mufflers are also offered in Jet-Hot® black. Already have chrome Power Tune Duals? Switch the look with our black heat shield kit!
S&S conducted several seminars. S&S rep Scott Hakins did an informational presentation for the sales reps from Tucker Rocky Distributing called the Knowledge of Power, and S&S customer service and tech guy Jeremy Gilbert did two sessions of a presentation called "How To Win Sales and Influence Horsepower" for the dealer attendees. Both seminars provided good information about S&S products and suggested ways to let the end users know the benefits of using U.S.A. made S&S performance components.
Also in the S&S booth at the V-Twin Expo were representatives from the Power Sports Institute (PSI) in Cleveland, Ohio. PSI handles all of S&S Cycle's dealer training classes. Dealer training is another way that S&S strives to ensure customer satisfaction.
Of course S&S wasn't the only company strutting their stuff at the V-Twin Expo. This show is like a Who's Who of the v-twin motorcycle industry. Check out the photos of new products, custom bikes, vintage bikes, and industry notables.
At the same time S&S was showing the new products to the dealers in Cincinnati, we had a display at the Progressive International Motorcycle Show (IMS) in Minneapolis, Minnesota. The IMS show is a consumer event and all are welcome. We don't actually sell products at the show – we're just trying to get the word out so people know that they have a lot of choices when they are thinking of making performance upgrades. Of course we hope they will choose S&S.