Beautiful days and a lush green scenery are not uncommon – at least in the summertime – to folks who live in Wisconsin. The riders of S&S Cycle got together for the tenth annual memorial ride honoring S&S Founders George and Marjorie Smith. It was a gorgeous day for a ride, 37 riders gathering for a route that took us winding through the beautiful countryside and Home to S&S, the driftless area of southwestern Wisconsin.
Two groups, one starting in Viola and another in La Crosse, met at Jersey Valley county park where current S&S president George B. Smith (son of George and Marjorie) gave a speech commemorating his parents and thanking all of the riders for their enthusiasm and hard work.
"My parents started this company in 1958, to make high performance parts for american v-twins. It's all of you who have taken our motto "Proven Performance" to the next level, and helped shape the company into what it is today. I look forward to the years ahead and thank you for your hard work. Now, get out and ride!"
Motorcycling is an important part of life for many S&S employees, as it was for George and Marjorie Smith, both avid riders and enthusiasts.
Following the Memorial Ride, employees and family enjoyed a picnic bash, including a feast of BBQ favorites, games, a bouncy castle (not just for the kids) and camaraderie.